Topping search results is the primary goal of webmasters who work hard at optimizing their website. And when their links make it to the first page of the SERPs, it would be natural for them to expect more traffic soon. After all, their superb SEO efforts have allowed their website to become more visible to search engine users.
However, if they expect more sales for their products and services because of their high ranking and increased traffic, they could be in for a surprise.
While a prime position in search results and a good amount of traffic could help boost sales, it doesn’t happen automatically. In some cases, it may not happen at all because they don’t have effective ecommerce web design. In all likelihood, there’s something about their web design that, for one reason or another, drives visitors—and the potential sales they bring—away.
Thankfully, there are remedies to the possible kinks in your web design that could be affecting your sales. You can drive sales to your business with these web design tips.
A short and sweet contact form
If your contact form takes up an entire page, then you have one of the things that are turning your visitors off.
No one enjoys filling in very long forms, especially ones that ask for too much information. Always keep in mind that you’re not asking for a curriculum vitae. Ideally, your contact form should only ask for a prospect’s name, email address, and zip code at the very least. Contact forms that are short and sweet are more likely to be filled in by your visitors, so keep them that way for better chances of generating leads.
A more visible CTA button
Your call-to-action or CTA button is so important, as it’s the one aspect of your website that gets the ball rolling for visitors who are interested in what you have to offer. That’s why it must always be in a prominent place on your homepage to make it more visible. Put it above the fold, and color it red or orange for good measure.
A website is meant to be explored, and you’re not doing your business any favors when doing that is an exercise in confusion and frustration. Poor navigation is one of the top reasons people bounce off to other websites, and that’s why you need to make your navigation easier for your website visitors.
Putting up a search feature that actually works is a step in the right direction. It would be even better if you can make all navigation elements clickable. Organizing and dividing your categories will also help.
When web designers are already making smaller screens the priority when designing websites, you have to concede that mobile is the future, and that future is already here. With mobile-first web design, the desktop is relegated to the backseat, and that underscores how important displaying well on smartphones and tablets mobile has become to business.
Websites that don’t look good on smaller screens today are most likely missing out on sales from mobile users, who have long outnumbered desktop users. If you want to catch up, then make your website mobile-friendly by switching to a responsive design.
A subfield of behavioral psychology, color psychology is all about making associations between colors and human behavior. It assigns human responses, emotions, attitudes to colors, and the associations it makes have become instrumental in web design.
Marketers and web designers alike have been applying color psychology to their work. In case you didn’t notice, ads or web pages for clearance sales are almost always red. Widely regarded as the color of passion and love, red also happens to be great at creating a sense of urgency. If color psychology is to be believed, the red in clearance sale ads make people who see them feel the need to rush to the store so they don’t miss out.
Incorporate color psychology into your web design and find out whether or not it can give you the results you want.
While well-written content will always be good, you should consider incorporating more videos into your web design. Because no matter how superb your writing is, most people will always prefer watching a video. After all, the information videos give out is so much easier to digest than an article of a few thousand words. They also happen to be more engaging too!
The prediction that videos will account for 82% of all web traffic by 2022 is a testament to how popular videos are now and how much more popular they’ll become in the near future.
There are many reasons why your sales figures aren’t that encouraging, and your web design could just be one of them. Nevertheless, it doesn’t hurt to tweak your web design a little. For all you know, making small adjustments to your web design could be just what your business needs to improve sales.