Web Design

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Drive Sales to Your Business with These Web Design Tips

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Topping search results is the primary goal of webmasters who work hard at optimizing their website. And when their links make it to the first page of the SERPs, it would be natural for them to expect more traffic soon. After all, their superb SEO efforts have allowed their website to become more visible to search engine users.

However, if they expect more sales for their products and services because of their high ranking and increased traffic, they could be in for a surprise.

While a prime position in search results and a good amount of traffic could help boost sales, it doesn’t happen automatically. In some cases, it may not happen at all because they don’t have effective ecommerce web design. In all likelihood, there’s something about their web design that, for one reason or another, drives visitors—and the potential sales they bring—away.

Thankfully, there are remedies to the possible kinks in your web design that could be affecting your sales. You can drive sales to your business with these web design tips.

A short and sweet contact form

If your contact form takes up an entire page, then you have one of the things that are turning your visitors off.

No one enjoys filling in very long forms, especially ones that ask for too much information. Always keep in mind that you’re not asking for a curriculum vitae. Ideally, your contact form should only ask for a prospect’s name, email address, and zip code at the very least. Contact forms that are short and sweet are more likely to be filled in by your visitors, so keep them that way for better chances of generating leads.

A more visible CTA button

Your call-to-action or CTA button is so important, as it’s the one aspect of your website that gets the ball rolling for visitors who are interested in what you have to offer. That’s why it must always be in a prominent place on your homepage to make it more visible. Put it above the fold, and color it red or orange for good measure.

Improved navigation

A website is meant to be explored, and you’re not doing your business any favors when doing that is an exercise in confusion and frustration. Poor navigation is one of the top reasons people bounce off to other websites, and that’s why you need to make your navigation easier for your website visitors.

Putting up a search feature that actually works is a step in the right direction. It would be even better if you can make all navigation elements clickable. Organizing and dividing your categories will also help.

Mobile-friendliness

When web designers are already making smaller screens the priority when designing websites, you have to concede that mobile is the future, and that future is already here. With mobile-first web design, the desktop is relegated to the backseat, and that underscores how important displaying well on smartphones and tablets mobile has become to business.

Websites that don’t look good on smaller screens today are most likely missing out on sales from mobile users, who have long outnumbered desktop users. If you want to catch up, then make your website mobile-friendly by switching to a responsive design.

Color psychology

A subfield of behavioral psychology, color psychology is all about making associations between colors and human behavior. It assigns human responses, emotions, attitudes to colors, and the associations it makes have become instrumental in web design.

Marketers and web designers alike have been applying color psychology to their work. In case you didn’t notice, ads or web pages for clearance sales are almost always red. Widely regarded as the color of passion and love, red also happens to be great at creating a sense of urgency. If color psychology is to be believed, the red in clearance sale ads makes people who see them feel the need to rush to the store so they don’t miss out.

Incorporate color psychology into your web design and find out whether or not it can give you the results you want.

Videos

While well-written content will always be good, you should consider incorporating more videos into your web design. Because no matter how superb your writing is, most people will always prefer watching a video. After all, the information videos give out is so much easier to digest than an article of a few thousand words. They also happen to be more engaging too!

The prediction that videos will account for 82% of all web traffic by 2022 is a testament to how popular videos are now and how much more popular they’ll become in the near future.

There are many reasons why your sales figures aren’t that encouraging, and your web design could just be one of them. Nevertheless, it doesn’t hurt to tweak your web design a little. For all you know, making small adjustments to your web design could be just what your business needs to improve sales.

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How A SEO-Friendly Website Can Be Your Hardest Working Salesperson in Grande Prairie In 2019

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You have probably wondered how your competitors are generating higher revenue and attracting clients even though you are clearly offering higher quality services and products at great prices in Grande Prairie. There are high chances that it is because your website isn’t SEO friendly.

No matter how many top salespeople you hire to increase your revenue, an SEO-friendly website will be your hardest working salesperson, generating optimal results. It is important for any business, looking to generate more leads, to have an optimized website in order to target their potential clients.

Optimizing your website can get overwhelming since it requires financial investment, as well as time and effort. This is why it is recommended that you consult Grande Prairie SEO experts to get your website optimized for search engines and witness business growth in 2019.

However, before you invest in Grande Prairie web design company, you must first understand how your website, designed specifically for search engine optimization, can be your hardest working salesperson in Grande Prairie in 2019.

Brand Building

A strong brand can lead to a strong business. When individuals start recognizing your company’s name, logo, colors, and products in Grande Prairie, they begin trusting your brand for their needs.

While your sales team can diligently work to attract your target audience and convert leads into customers, your Grande Prairie SEO-friendly website can drastically enhance your brand image. Consumers utilize the internet to look up the right brand to fulfill their needs and requirements. With a strong online brand presence, your business would pop up for relevant searches based in Grande Prairie.

The more your target customers see your brand online, the more familiar they will get with your business. This will enhance their trust, and give you higher chances to convert potential clients into paying clients.

Enhanced SERP Positions

Your brand’s position on SERP (Search Engine Results Pages) plays a vital role in the number of leads you generate. The higher your website ranks on the search results, the more target audience you can reach in your local area.

Therefore, it is essential that your website has an SEO-friendly Grande Prairie web design to show up on the top of the search engine results. Individuals looking for services and products online trust the brands appearing on the top of their SERP. Those brands are considered as industry leaders. Your potential customers trust Google ranking as the algorithm assesses the content to provide users with websites that have the most valuable content for them.

This means, once your brand is among the top search results, there won’t be any other salesperson on your team generating more revenue than your SEO-friendly website. Your brand will be considered as one of the industry leaders that your potential clients can trust.

Benefiting the Most Out of Marketing Budget

While SEO is integral for your online reputation, it can also help you gain optimal results from your marketing budget. Who doesn’t want to obtain the best results and that too within their marketing budget?

Spending money through Facebook, AdWorks, and other ad platforms for generating traffic means you are investing hours posting on social media platforms in order to drive ‘free traffic’. If you aren’t generating organic traffic, the majority of the traffic is coming from these paid sources. You would have to utilize automation tools and other strategies required to generate initial traffic.

Your business will be depending on social media and paid advertising for this purpose, which can be expensive. While this indeed works but it isn’t a long-term sustainable business strategy. The minute you stop advertising or neglect your social media platforms, your traffic will stop completely.

SEO-friendly websites, on the other hand, provides long-term results with monthly maintenance. You can constantly generate profits and growth well within your marketing budget. Gradually, your traffic will begin generating organically and you won’t have to keep on relying on expensive methods of traffic generation.

You start getting more for less! This is exactly what any business could hope to achieve.

Increased Website Traffic

When your Grande Prairie web design team starts using SEO in your content, your brand will be in a higher position to enhance traffic. The SEO experts utilize the best practices, including optimizing meta descriptions and titles to add more value to your pages.

This allows your potential customers to know exactly what your brand can offer them. People prefer knowing exactly what is on your website and how it can assist their needs. Therefore, an optimized website encourages them to click on the search results and find out more about your company.

When these elements are combined with a strong website ranking, your brand can get through optimization and you will start witnessing an increase in the rates of your traffic. You would be able to attract more potential clients in Grande Prairie to your website. Your sales team would also get more opportunities to convert leads into paying customers.

The SEO website would be your strongest leading salesperson, helping the team to work towards increased revenue generation.

No Need to Pay for Ad Space

The biggest benefit of an SEO-friendly website is that you don’t have to pay for ad space! Let’s take a look at how traditional ad campaigns work.

You have to decide where you want to feature your brand – whether a specific TV channel and time slot, a newspaper, magazine, or a radio station. After that, you make the payment to the media company for the placement. You pay for your advertisement to appear on a specific time or a specific duration and once that time is up, your advertisement stops appearing. As a result, your business stops gaining results.

However, with your Grande Prairie SEO-friendly website, your brand will appear among the top results on the search results without paying a single cent. Indeed, you still need to put in effort and time to earn a high ranking but once you do, your business will begin generating traffic without investing in ad placements.

Increased Percentage of Leads

As mentioned before, an SEO-friendly website doesn’t just generate traffic for your website but also enhances the chances of that traffic converting into leads, and eventually paying customers. This is another major reason how SEO can be your top salesperson!

This is because SEO focuses on determining what your potential clients want and then works to fulfill those needs. A strong SEO strategy creates a website, which is tailored to your target audience. SEO gives you the chance to assess your sales funnel and identify the needs of your target audience at each stage. This way, you can map out the personas of your target audience to their different buying stages. As a result, an effective content strategy can be created.

Your content would be able to engage your potential clients when they visit your website, this will enable you to lead them easily through your sales funnel. They will find the information they are looking for and your sales team would know how to take them towards the next level. As a result, your brand can enjoy a greater conversion percentage at every stage.

Expanding Reach beyond Geographic Boundaries

Traditional marketing, as well as your salespeople, are confined to your particular area in Grande Prairie. While you can promote your business through billboards, radio broadcast, direct mail, and other traditional means, you can still cover a limited area in Grande Prairie.

When your website is optimized for Grande Prairie SEO, it works way beyond the limitations of your sales team and traditional marketing. Your reach is expanded beyond your particular town, and even city! People living outside of Grande Prairie can also reach your business and avail the services and products you have to offer.

When you understand the benefits of SEO and maintaining an optimized site, your web pages can rank higher in SERP for potential clients looking for relevant services and products in numerous locations. If your content is relevant and useful for the users, it will appear on their search results no matter at what location they based in. As a result, your business will get a wider room to grow, have the chance to expand your customer base, and enhance your reach.

Understanding the Needs of Customers

Today’s customers want businesses to realize and understand their needs and requirements. They opt for brands that can fulfill their individual needs and prefers the businesses they can have nurturing relationships with. They don’t want to be merely a number for businesses.

In order to attract modern consumers, both offline and online, you must understand their needs personally. For this, you have to target your potential clients specifically to understand their behaviors and their actions.

Before SEO, companies used to conduct market research, as well as the analysis of their own products and services to understand the needs of their customers, market trends, and other factors that impact the buying behaviors of customers. However, with SEO, businesses have a completely new level of understanding their customers.

With an optimized Grande Prairie web design, you can monitor the behavior of your website visitors. This will include the bounce rate, the number of times your website is opened, which pages are most visited, rate of shopping carts abandoned, as well as the percentage of repeat customers.

Impacting the Buying Cycle

Businesses need to understand that customers conduct their research before deciding to opt for a particular brand for their products or services. This is the major benefit customers get from shopping online.

SEO can up the game by customizing the messages to deliver the right services, products, and deals right on the screens of your potential clients. It can have a major positive impact on the buying behavior of your potential clients.

Your brand must be visible in places your potential consumers need them in order to make a stronger and trustworthy connection. Optimizing your website increases this visibility and allows your potential clients to get the answers and solutions they need from your business.

Leveraging New Opportunities

While your sales team can score new opportunities and attract new clients, this percentage can drastically increase when SEO steps in. Your brand can continuously discover and leverage new opportunities and convert leads. When your website is optimized for Grande Prairie SEO, your potential customers would be able to understand your brand better, giving you more opportunities.

When your website is designed specifically for search engine optimization, your traffic, your conversions and your revenue percentage can drastically increase. You understand your customers far better through SEO than you can ever via the research collected by your sales team. While the persuasion power of an experienced salesperson can’t be denied, the power and importance of SEO being your highest-revenue generating salesperson should also be denied. Grande Prairie web design can give your customers the personalized experience they desire from a brand. It can demonstrate that your company cares about their needs and are willing to offer individualized solutions to resolve their issues.

While brands used to be limited by factors and consumer behaviors they could determine through broad market research before the emergence of digital marketing and SEO, businesses can now thoroughly evaluate the behavior and needs of their customers to generate superior experience and satisfaction through SEO websites.

However, you need to keep in mind that the right tools and techniques are required to make the most out of SEO. Just like you have to provide your sales team with the right strategies, tools, and training to reap the most benefits, you need to put in effort and time to utilize SEO the right way. It can be difficult for businesses to fully enjoy the benefits of SEO without knowing the right techniques and strategies.

What is the solution? Let the experts step in to help you attain maximum out of this outstanding tool at your disposal. The Grande Prairie web design team at Elevated Web Solutions can make it easier for you to optimize your website for search engines. If you want to revamp your SEO efforts, or if you are getting started with Grande Prairie SEO, contact us today. Our team will assist your business in enhancing your traffic and generating higher revenue for the positive growth of your company.

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Web Design Tricks That Will Grow Your Business Exponentially

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Achieving growth for any type of business is not easy. There are so many different aspects you must consider, and various strategies that you must come up with on a regular basis. You’ll be worried about growth plans, product creation, and marketing strategies altogether. When you’re handling so many ongoing tasks at the same time, it can be easy to forget about optimizing the digital presence of your business. However, that would be a big mistake on your part.

A study conducted by the Harvard Business Review, on what motivates people to buy something from a website revealed that the most important thing to customers is ‘trustworthiness’. When consumers feel at ease, safe, and comfortable when they visit your online business, you have a greater chance of not only convincing them to buy from your website but also encourage them to become longtime customers of your business.

So, how do you create trustworthiness? The easiest way to do that is through strong website design. When you present a website that is easy to navigate and straightforward, users are going to have more positive experiences on your website, which will also improve their chances to buy from you.

One of the most obvious ways to ingrain familiarity in potential customers is through solid products, company transparency, and great testimonials, but when it comes to determining trustworthiness, the website design ranks highest. So, if you’re looking to stand out from the crowd, there are some tried-and-tested elements that will help convert visitors to your website into loyal customers.

Don’t worry, we’re not going to cover basic elements like ‘responsive designs’, since they are pretty obvious. So, without further ado, let’s check out some of the top web design and UX trends that will help grow your business exponentially.

Parallax scrolling

Even though digital experiences have improved different aspects of the daily lives of people, they have also had a negative impact. People have become lazy, so much so, that even clicking a button takes too much effort for some of them. That’s where parallax scrolling comes into the picture. This uneven scrolling effect has helped overcome the general laziness of consumers while remaining visually appealing and engaging. Users have gotten used to consuming information with a simple swipe as they browse through the page.

Parallax scrolling has increased in popularity and it has led to the introduction of single-page website designs, deeper scrolling, and rendering what information is less necessary. This makes it easier for users to prioritize content and increases their likelihood of seeing everything.

A fine example of parallax scrolling is depicted by Make Your Money Matter, which created an illustrated timeline that goes both vertically and horizontally to captivate users.

Video landing page

It’s a no-brainer to incorporate video in your web design since 78% of users on the internet watch online videos every week. However, this doesn’t mean you should start embedding all types of YouTube videos, but you can transform your web design by making a video landing page. This can be done by including a direct call-to-action in the video, or you could create an immersive video, which will auto-play on the homepage.

Either approach will drive the brand’s identity or provide information, but incorporation both will enhance the UX and the impression of users about your company. Not convinced about the impact of video? Maybe a study will drive home the point.

A study on The State of Video Marketing by Vidyard and Demand Metric surveyed entrepreneurs and B2C and B2B professionals and entrepreneurs. It was predicted that 69% of all traffic on websites will be drawn by video, and 70% of the participants stated that video is better at converting than other forms of content and information.

Custom Typography

All websites must have text, but the days of basic stock fonts or boring Arial, and Times New Roman are well and truly over. If you want your message to make an impact on consumers, you should think about implementing unique typography that matches your brand identity and communicates your message properly to users.

You have complete freedom to use this unique typography, in different parts of your web design. Most brands tend to use this in their logo design, while other businesses will use a custom font on their entire design to highlight important content and information. Ultimately, you have complete freedom on how and where you should use this trend.

Animated calls to action

All website designs must have calls-to-action because consumers won’t know what they are supposed to do unless you tell them explicitly, repeatedly. However, it’s not enough to just tell your consumers what they must do. They’re coming across instructions from every corner of the internet, so you must give them something extra if you want to stand out.

One way you can grab their attention is by adding a little animation to your call-to-action. It could be a simple effect to catch the eye of users or a micro-mini interaction. Consumers are more likely to do what you want them to do if the call-to-action grabs their attention and offers confirmation of completion.

Artificial intelligence

Despite an increase in e-commerce sales in recent times, people are still craving connections, which is one of the main reasons why artificial intelligence is so popular in all its forms. Artificial intelligence in website design can be in different shapes, but the most popular examples include chatbots, personalization, and machine learning. Personalization and machine learning are very similar and provide users with the feeling of being special, which translates into brand loyalty.

Chatbots have a direct influence on user experience, and even though they offer an engaging element, the main reason you should integrate chatbots in your web design is mainly down to providing effective customer service. It allows users to ask questions in real time and get answers, which allows them to acquire information efficiently.

Web Design Tips that Will Improve Website Conversion Rates

Different screens with web design layoutsIt’s important to have an appealing website design, but you shouldn’t forget about what the main goal of your website is, which is to convert traffic into phone calls, submissions of contact-forms and lead-forms, physical-location visits, and sales. Your business won’t generate any revenue without these actions. It’s obvious that the most conversions produced by your website, the more revenue is going to be generated by your business.

There are numerous ways you can go about improving the web design for your business, so that it leads to higher conversions. However, most businesses tend to go about it in the wrong manner and end up with a web design that doesn’t convert into more sales. Therefore, to help you out, we are going to share some web design tips that will improve your conversion rates.

A Simple Design Will Work All the Time

Web design trends where all over the place a couple of years ago, and it was trendy to use flash and animation in the designs. Currently, the most popular designs are those that are simple and clean. Brands had started to do too much to impress visitors with unique features, but consumers nowadays prefer a clean and nice layout.

If you’re looking to impress your visitors, you should do that through your offerings and content. There’s no point in filling up your website with animation and flash, which will only annoy them, and most importantly, lead to slower load times for your website.

Simple Navigation is the Way to Go

It shouldn’t take more than 2 seconds for consumers to find what they are looking for when they land on your website. They’re going to get frustrated and will head on to another website if they are searching for longer than that. That’s why you must ensure that the navigation menu of your website is as simple as possible. Giving too many options for your visitors will only overwhelm them.

You should create a clear path for visitors for any action you want them to complete, whether it’s going to a specific destination page or filling a submission form. Simplifying your navigation will also allow you to condense several pages of your website into a single page. That will make it easier for visitors since they will have a simple path towards the conversion goal of your business.

Get Rid of Social Media Feeds

Everyone was putting social feeds on their websites when social media was fresh and new. Nowadays, consumers understand how they can connect with brands on social media as they have become familiar with the method. There’s no benefit of putting Twitter and Facebook feeds on the website. They’ll just distract visitors away from your main goal.

You should instead place social icons in the sidebar or footer and link it to your account. That way, if a visitor wants to connect or follow you on social media they will. Your main goal should be to get people to read content on your website, make purchases, and complete forms, and not to scroll through your previous posts and tweets.

Optimize Your Contact Page

It’s important that you don’t make it difficult for customers to contact you. Adding a phone number is a good idea, but most consumers want to contact businesses through their website, especially when they want to inquire about a service. The consumer just wants information, not to be sold to and pitched on the contact page. Therefore, you should make it easier for your consumer by optimizing your contact page. The best way to do this is by offering them less choices to make here.

Don’t Use Stock Photos

Stock photos are great when they are used for blog posts on your website. However, you shouldn’t be using stock images on the main pages of your website, like the ‘About Us’ page. It doesn’t matter if you’re using high-quality stock images, the fact remains that customers can see through phony stock images. You should book studio time and hire a professional photographer if you’re thinking about including images of your team.

Visitors to your website aren’t going to have much confidence in your business if you’re conveying your professionalism and expertise by using stock photos.

Select a Responsive Design

ComScore’s 2015 US Digital Future in Focus study revealed that around 31% of all traffic to the leading digital properties had come from mobile devices. This is a significant number, and it is one that is only going to increase with time. If your website isn’t delivering an exceptional mobile experience, you’re going to miss out on a lot of consumers.

The solution is opting for a responsive website design, which will adapt to fit any screen, whether it is for tablets, smartphones, laptops, and desktops. It will ensure that all actions, features, and pages are accessible to users irrespective of what device the user is browsing on. You’re not going to sit and manipulate the mobile screen to access an offer or read content, and your customers aren’t going to do it as well.

Conclusion

You can cultivate a dedicated and broad consumer base, who will use your products and services repeatedly, by investing in website design. There are several design elements, you can choose to incorporate in your web design, but your choice should reflect the following:

  • Represent your brand
  • Divert attention to important calls-to-action
  • Provide users with information to help them make an informed choice
  • Make your users feel comfortable

So, there you have it, some of the best web design tricks that will help grow your business exponentially.