SEO

http://streaming.yayimages.com/images/photographer/stuartmiles/8021ce4c5e9857aa3cb2ae7dc55df551/website-seo-means-search-engine-and-computers.jpg

How A SEO-Friendly Website Can Be Your Hardest Working Salesperson in Grande Prairie In 2019

, , 0

You have probably wondered how your competitors are generating higher revenue and attracting clients even though you are clearly offering higher quality services and products at great prices in Grande Prairie. There are high chances that it is because your website isn’t SEO friendly.

No matter how many top salespeople you hire to increase your revenue, an SEO-friendly website will be your hardest working salesperson, generating optimal results. It is important for any business, looking to generate more leads, to have an optimized website in order to target their potential clients.

Optimizing your website can get overwhelming since it requires financial investment, as well as time and effort. This is why it is recommended that you consult Grande Prairie SEO experts to get your website optimized for search engines and witness business growth in 2019.

However, before you invest in Grande Prairie web design company, you must first understand how your website, designed specifically for search engine optimization, can be your hardest working salesperson in Grande Prairie in 2019.

Brand Building

A strong brand can lead to a strong business. When individuals start recognizing your company’s name, logo, colors, and products in Grande Prairie, they begin trusting your brand for their needs.

While your sales team can diligently work to attract your target audience and convert leads into customers, your Grande Prairie SEO-friendly website can drastically enhance your brand image. Consumers utilize the internet to look up the right brand to fulfill their needs and requirements. With a strong online brand presence, your business would pop up for relevant searches based in Grande Prairie.

The more your target customers see your brand online, the more familiar they will get with your business. This will enhance their trust, and give you higher chances to convert potential clients into paying clients.

Enhanced SERP Positions

Your brand’s position on SERP (Search Engine Results Pages) plays a vital role in the number of leads you generate. The higher your website ranks on the search results, the more target audience you can reach in your local area.

Therefore, it is essential that your website has an SEO-friendly Grande Prairie web design to show up on the top of the search engine results. Individuals looking for services and products online trust the brands appearing on the top of their SERP. Those brands are considered as industry leaders. Your potential customers trust Google ranking as the algorithm assesses the content to provide users with websites that have the most valuable content for them.

This means, once your brand is among the top search results, there won’t be any other salesperson on your team generating more revenue than your SEO-friendly website. Your brand will be considered as one of the industry leaders that your potential clients can trust.

Benefiting the Most Out of Marketing Budget

While SEO is integral for your online reputation, it can also help you gain optimal results from your marketing budget. Who doesn’t want to obtain the best results and that too within their marketing budget?

Spending money through Facebook, AdWorks, and other ad platforms for generating traffic means you are investing hours posting on social media platforms in order to drive ‘free traffic’. If you aren’t generating organic traffic, the majority of the traffic is coming from these paid sources. You would have to utilize automation tools and other strategies required to generate initial traffic.

Your business will be depending on social media and paid advertising for this purpose, which can be expensive. While this indeed works but it isn’t a long-term sustainable business strategy. The minute you stop advertising or neglect your social media platforms, your traffic will stop completely.

SEO-friendly websites, on the other hand, provides long-term results with monthly maintenance. You can constantly generate profits and growth well within your marketing budget. Gradually, your traffic will begin generating organically and you won’t have to keep on relying on expensive methods of traffic generation.

You start getting more for less! This is exactly what any business could hope to achieve.

Increased Website Traffic

When your Grande Prairie web design team starts using SEO in your content, your brand will be in a higher position to enhance traffic. The SEO experts utilize the best practices, including optimizing meta descriptions and titles to add more value to your pages.

This allows your potential customers to know exactly what your brand can offer them. People prefer knowing exactly what is on your website and how it can assist their needs. Therefore, an optimized website encourages them to click on the search results and find out more about your company.

When these elements are combined with a strong website ranking, your brand can get through optimization and you will start witnessing an increase in the rates of your traffic. You would be able to attract more potential clients in Grande Prairie to your website. Your sales team would also get more opportunities to convert leads into paying customers.

The SEO website would be your strongest leading salesperson, helping the team to work towards increased revenue generation.

No Need to Pay for Ad Space

The biggest benefit of an SEO-friendly website is that you don’t have to pay for ad space! Let’s take a look at how traditional ad campaigns work.

You have to decide where you want to feature your brand – whether a specific TV channel and time slot, a newspaper, magazine, or a radio station. After that, you make the payment to the media company for the placement. You pay for your advertisement to appear on a specific time or a specific duration and once that time is up, your advertisement stops appearing. As a result, your business stops gaining results.

However, with your Grande Prairie SEO-friendly website, your brand will appear among the top results on the search results without paying a single cent. Indeed, you still need to put in effort and time to earn a high ranking but once you do, your business will begin generating traffic without investing in ad placements.

Increased Percentage of Leads

As mentioned before, an SEO-friendly website doesn’t just generate traffic for your website but also enhances the chances of that traffic converting into leads, and eventually paying customers. This is another major reason how SEO can be your top salesperson!

This is because SEO focuses on determining what your potential clients want and then works to fulfill those needs. A strong SEO strategy creates a website, which is tailored to your target audience. SEO gives you the chance to assess your sales funnel and identify the needs of your target audience at each stage. This way, you can map out the personas of your target audience to their different buying stages. As a result, an effective content strategy can be created.

Your content would be able to engage your potential clients when they visit your website, this will enable you to lead them easily through your sales funnel. They will find the information they are looking for and your sales team would know how to take them towards the next level. As a result, your brand can enjoy a greater conversion percentage at every stage.

Expanding Reach beyond Geographic Boundaries

Traditional marketing, as well as your salespeople, are confined to your particular area in Grande Prairie. While you can promote your business through billboards, radio broadcast, direct mail, and other traditional means, you can still cover a limited area in Grande Prairie.

When your website is optimized for Grande Prairie SEO, it works way beyond the limitations of your sales team and traditional marketing. Your reach is expanded beyond your particular town, and even city! People living outside of Grande Prairie can also reach your business and avail the services and products you have to offer.

When you understand the benefits of SEO and maintaining an optimized site, your web pages can rank higher in SERP for potential clients looking for relevant services and products in numerous locations. If your content is relevant and useful for the users, it will appear on their search results no matter at what location they based in. As a result, your business will get a wider room to grow, have the chance to expand your customer base, and enhance your reach.

Understanding the Needs of Customers

Today’s customers want businesses to realize and understand their needs and requirements. They opt for brands that can fulfill their individual needs and prefers the businesses they can have nurturing relationships with. They don’t want to be merely a number for businesses.

In order to attract modern consumers, both offline and online, you must understand their needs personally. For this, you have to target your potential clients specifically to understand their behaviors and their actions.

Before SEO, companies used to conduct market research, as well as the analysis of their own products and services to understand the needs of their customers, market trends, and other factors that impact the buying behaviors of customers. However, with SEO, businesses have a completely new level of understanding their customers.

With an optimized Grande Prairie web design, you can monitor the behavior of your website visitors. This will include the bounce rate, the number of times your website is opened, which pages are most visited, rate of shopping carts abandoned, as well as the percentage of repeat customers.

Impacting the Buying Cycle

Businesses need to understand that customers conduct their research before deciding to opt for a particular brand for their products or services. This is the major benefit customers get from shopping online.

SEO can up the game by customizing the messages to deliver the right services, products, and deals right on the screens of your potential clients. It can have a major positive impact on the buying behavior of your potential clients.

Your brand must be visible in places your potential consumers need them in order to make a stronger and trustworthy connection. Optimizing your website increases this visibility and allows your potential clients to get the answers and solutions they need from your business.

Leveraging New Opportunities

While your sales team can score new opportunities and attract new clients, this percentage can drastically increase when SEO steps in. Your brand can continuously discover and leverage new opportunities and convert leads. When your website is optimized for Grande Prairie SEO, your potential customers would be able to understand your brand better, giving you more opportunities.

When your website is designed specifically for search engine optimization, your traffic, your conversions and your revenue percentage can drastically increase. You understand your customers far better through SEO than you can ever via the research collected by your sales team. While the persuasion power of an experienced salesperson can’t be denied, the power and importance of SEO being your highest-revenue generating salesperson should also be denied. Grande Prairie web design can give your customers the personalized experience they desire from a brand. It can demonstrate that your company cares about their needs and are willing to offer individualized solutions to resolve their issues.

While brands used to be limited by factors and consumer behaviors they could determine through broad market research before the emergence of digital marketing and SEO, businesses can now thoroughly evaluate the behavior and needs of their customers to generate superior experience and satisfaction through SEO websites.

However, you need to keep in mind that the right tools and techniques are required to make the most out of SEO. Just like you have to provide your sales team with the right strategies, tools, and training to reap the most benefits, you need to put in effort and time to utilize SEO the right way. It can be difficult for businesses to fully enjoy the benefits of SEO without knowing the right techniques and strategies.

What is the solution? Let the experts step in to help you attain maximum out of this outstanding tool at your disposal. The Grande Prairie web design team at Elevated Web Solutions can make it easier for you to optimize your website for search engines. If you want to revamp your SEO efforts, or if you are getting started with Grande Prairie SEO, contact us today. Our team will assist your business in enhancing your traffic and generating higher revenue for the positive growth of your company.

word-image

SEO Trends: A Look at How to Improve Your Website Rankings in 2019

0

website ranking logo
Different ways to improve website ranking

Search engine optimization has played a major role in every digital marketer’s or website owner’s work. That hasn’t changed in 2019, which is why you shouldn’t be relying on old SEO strategies to boost your website rankings. You need to stay updated with the latest changes in the world of SEO since users change their browsing habits. That is why you must ensure that your SEO techniques are consistent with the times so that you can take advantage of them and dominate your industry.

People have changed the way they use search engines like Google. For instance, “mobile-first” has become the mantra for boosting page rankings and improving accessibility, over the past couple of years. No one knows what the future is going to be like, but that hasn’t stopped people from making predictions about the future.

In this blog, we are going to be discussing why search engine optimization is still the key to improving website rankings and we will also discuss the popular SEO trends that have been dominating SEO strategies for businesses in 2019. So, without further ado, let’s begin:

The State of Search Engine Optimization (SEO) in 2019

The current state of SEO

If you’re not familiar with the concept, SEO or search engine optimization is a series of techniques that are designed to improve website rankings in search results. It plays a vital role in the work of content creators and developers today and will retain that role for the coming years.

There are multiple ways you can use to improve your SEO on websites. The most common methods include ensuring faster load times and conducting keyword research to customize your posts to provide people with what they are searching for.

It may seem that SEO practices are evergreen, but that is hardly the case since search engine algorithms are constantly changing. This obviously means that you shouldn’t be using outdated optimization techniques and expect great results. If you want the best results, you will need to stay updated with the ever-changing SEO world. This will also ensure that your website is properly optimized and ranks high on search engines in 2019.

SEO Trends to Follow in 2019

To give you a head-start when it comes to optimizing your content and ranking high in 2019, we are going to look at the best SEO trends you should be following in 2019. You’ll also learn about tips on how you should adapt strategy and content to use trends to your advantage. Let’s begin:

Voice Search Is the Future

Voice search has already made a massive difference in the lives of people around the world. To name a few examples, you can use Google’s Assistant, Amazon’s Echo, or Apple’s Siri. This technology is becoming more common, and you must find out what impact voice search will have on your SEO strategy.

The only difference between voice search optimization and standard SEO strategies is to use ‘natural’ phrasing. The standard text search would be based on compressed phrases, such as, “best article hosting 2019.” However, if you’re using voice search to acquire the same information, you would say: “What’s the best hosting for articles this year?”

You must have noticed that the second phrase sounds more natural and is longer as well. That means you should think about using long-tail keywords to optimize your content because your main goal should be to use keywords people are searching for.

The Need for Speed is Still Important

You must already be familiar with the idea of high website loading speed, which is something that is discussed in several blogs. However, it’s extremely important since website load times play a vital role in improving website rankings in 2019. Google already announced in 2018 that it will start factoring in page speeds for mobile devices. That was mainly down to the increasing popularity of browsing on mobiles, which means website owners should focus on keeping shorter load times.

The main strategies that you must focus on when it comes to improving your website load speed are optimizing your media files and implementing a caching solution.

Implement Artificial Intelligence (AI)

Artificial Intelligence (AI) is going to play a vital role in changing search engine optimization in the future. It has already made an impact, as businesses have started implementing AI solutions. Google is extensively using AI with its RankBrain system. It’s a bot which boosts Google’s search results by using machine learning. It finds context and patterns in millions of pages and allows the search engine to provide the most relevant results for queries.

Google isn’t the only one that is using AI since tools that use machine learning to boost SEO are also gaining in popularity.

Focus on Mobile Optimization

The mobile-first index by Google ensures that pages will be ranked based on the mobile versions. So, if your website is performing exceptionally on a desktop machine but is sluggish and slow on a smartphone, it will affect your SEO rankings. That is why you must focus on mobile optimization for your website since without that you will struggle to rank on Google.

You will also need to look at how your website will work on multiple screens. For instance, if your navigation is designed for desktop browsing, how will it perform on mobile devices? You must also consider whether additional elements on your website don’t ruin the user experience on mobiles. The good news is that it shouldn’t be a big problem, because most WordPress themes and plugins have responsive designs. However, you should always test your website on multiple devices.

Emphasis on Personalized Results

The average user on the internet is more impatient than ever before as they want instant access to information. This is the reason why Google has now placed greater importance on delivering personalized results to users. Google collects information from users and provides them with the most relevant results now.

Google has also personalized its service by providing users with contextual results that are based on the user’s location and previous search history. For instance, if you’re searching for “Where is the nearest bookstore?”, you’ll be shown all the options that are nearby.

This may appear to be a difficult trend that you can use for your own advantage, but it’s not impossible. For instance, by offering organized and clear information on your website, you can increase your chances of appearing in the answer boxes. Your website will also rank high more easily if you use distinct headings and lists to summarize the contents of each page, as it allows Google to easily index that information.

Optimize Videos with SEO

Search engine optimization isn’t all about text. It’s important that you think about SEO when it comes to video content. Video is becoming more popular as a medium, and that trend is going to continue in 2019. For instance, in 2018, more than half the users on the internet watched nearly an hour of online video every week. Website owners have started to notice this trend and should be doing the same.

The way to begin would be to start uploading videos on your website. The length of time users stay on your website and the quality of your content is considered by search engines when it comes to website ranking, you can improve both by using video. You can also choose to increase SEO on the videos.

This can be done by selecting the right hosting platform for the video and using descriptive and clear titles while addressing the main questions of your users. This ensures all visitors get the information they are looking for and your website rankings improve as well.

Enhance Your Technical SEO

Search engine optimization is generally considered as something that is exclusive to marketers and content creators. However, developers should also think about it. The technical SEO process is all about ensuring that your website is compatible with search engine standards. The two main features of technical SEO are mobile optimization and page speed, but you should also think about website security. For example, Google requires websites to use HTTPS, to label them as ‘secure’ in Chrome browsers.

These were some of the elements that come under the umbrella of technical SEO. We can’t go through all of them here, but here are some other features you should consider:

Rich snippets

This is a markup, which makes your pages stand out in search results by adding extra information to them.

Website architecture

Designing your website properly will allow crawlers to easily index and catalog pages, which will help improve your rankings.

Duplicate content

Search engines impose penalties on websites that have the same content in multiple locations. You should ensure that you don’t re-use or repeat the same text.

Understand the Impact of Blockchain on SEO

You’re not alone if you’ve never heard about “blockchain”. It’s a relatively new concept. While it’s too complex to fully explain, we are going to simplify it a bit over here. The blockchain is a list of records that can’t be altered. Each item or block in the chain is preserved and recorded forever.

This technology has an impact on SEO, since using blockchain will change the relationship between website owners and advertisers. By using blockchain, you can guarantee that all clicks are valid and there will no longer be any bot visitors. That will improve verified data as websites won’t be allowed to improve their rankings artificially with automated clicks.

You should put in more time and energy to learn about the blockchain and the impact it can have on your business and your website. It is a nuanced and complex topic, and the key is being prepared. You can even think about hiring an expert if you’re thinking about blockchain implementation.

Don’t Rely Only on Google

Google remains the most popular search engine, and it isn’t going to relinquish that position any time soon. However, as a business, your sole focus shouldn’t only be on Google’s ranking algorithms, especially when it comes to developing your SEO strategy.

For example, Amazon’s search engine is also getting more significant with every passing day, since more than half of online shoppers are searching for products on Amazon instead of on Google. YouTube is also the second largest search engine in the world.

So, if you want more visibility for your products, you should think about Amazon. If you have plenty of video content on your website, you should think about YouTube and other similar platforms.

Incorporate Social Media Channels in Your SEO Strategy

One of the most important aspects of online marketing is to have a strong presence on social media. This should also apply to your SEO strategy. Even though shares on social media don’t affect your rankings, there is a link between social signals and rankings.

The way it works is complicated, and we don’t have the time to dive into the details here. The only thing we will highlight is that the more your content is shared, the more traffic your website is going to generate from search engines. It also allows you to build brand awareness and backlines since more people will talk about and view your website.

This is the reason why it’s important that you incorporate your social media presence when you’re developing your SEO strategy. Pay attention to the main platforms and build a consistent strategy for interacting with your followers and sharing content online. This will have an impact on all aspects of your online marketing.

Take Things to the Next Level

Search Engine Optimization shouldn’t be a one-time endeavor. The internet is changing every day, along with the parameters that determine your website rankings in search engines. That means you must stay updated with all the current SEO trends to ensure your business is successful for many years.

So, what do you think the state of SEO is going to be like in 2019 and the years to come? Share your answer with us in the comments below.